Amer Alomari

COMMUNITY DESIGN | H2H

Title: Amer AlOmari

SECTION: COMMUNITY DESIGN | H2H

Design & study: Ali Taifour

Production: White Hole Studio

Type: Personal Logo & visual identity design

Date and location: UTrecht, 05-02-2020

Amer Alomari

COMMUNITY DESIGN | H2H

Amer Alomari, a dedicated professional known as a Bridge Builder, draws upon his extensive academic background and life experiences to establish connections and foster unity among diverse individuals. His overarching mission revolves around facilitating the seamless integration and transition of people within the country. At present, Amer holds a pivotal role at the municipality of Utrecht, where he serves as a Connector, specializing in offering invaluable assistance to newcomers. This assistance encompasses the provision of essential information, meticulous response to queries, and comprehensive guidance on essential aspects of life, including language acquisition and cultural adaptation, as well as elucidating the various roles and functions within the Netherlands, in addition to offering insights into key destinations to explore.


Notably, Amer commands a substantial and engaged following on Facebook, with a remarkable tally of over 35,000 devoted followers who benefit from his insights and expertise. A defining feature of Amer's work is his unwavering commitment to inclusivity, as he extends his services to individuals from all walks of life, transcending the boundaries of religion or philosophy. As a result, Amer Alomari stands as a universally accessible resource and advocate for community harmony.

Logo Concept

In crafting the logo for Amer Al Omari.nl, we've meticulously designed a visual identity that encapsulates the essence of Amer's mission and personal branding. This logo is more than just a symbol; it's a narrative woven with intricate elements that convey a powerful message.

Logo Elements

At its core, the logo is a harmonious amalgamation of two key elements:


  • The Brand Mark (The Graphic): This distinctive graphic element resides within the semicircular backdrop, striking a perfect balance with its unique blend of form and symbolism. Notably, the brand mark features a clever use of opacity, set at 33%, which adds an intriguing dimension to its presence.
  • The Word Mark (Amer Al Omari.nl): Nestled beneath the brand mark, the word mark is the textual embodiment of Amer Al Omari's digital presence and expertise.

Color Palette

In crafting the logo for Amer Al Omari.nl, we've meticulously designed a visual identity that encapsulates the essence of Amer's mission and personal branding. This logo is more than just a symbol; it's a narrative woven with intricate elements that convey a powerful message.

Symbols & Icons

Amer Al Omari's logo is a veritable tapestry of seven fundamental symbols and elements, each meticulously chosen to align with the client's branding and resonate with the target audience.


Here's a closer look:

  • AMER: The 'A' from Amer's first name, which adds a personal touch to the logo, making it distinctly Amer's.
  • OMARI: The 'O' from Amer's last name, emphasising his unique identity and contribution.
  • Glasses (Special Marque): This symbol, associated with vision and insight, reflects Amer's dedication to staying updated with the latest developments. It's a visual cue to his forward-thinking approach.
  • Camera Lens: As an emblem of documentation and communication, the camera lens signifies Amer's role in disseminating news and essential information to the target audience. It's a window to his commitment to transparency and clarity.
  • Bridge: A powerful symbol of connection and unity, the bridge epitomises Amer's mission to facilitate communication between relevant authorities and assist newcomers in their journey. It represents his role as a bridge builder.
  • Open Book: A symbol of knowledge and information, the open book embodies Amer's commitment to transparency. It signifies his role in conveying fresh and vital information to the target audience.
  • عـامـر: The full first name in the Arabic language, displayed in a graceful script, reinforces Amer's cultural background and linguistic versatility. It's a testament to his inclusivity and the broad reach of his work.

Symbols and Icons:

Amer Al Omari's logo is a veritable tapestry of seven fundamental symbols and elements, each meticulously chosen to align with the client's branding and resonate with the target audience. Here's a closer look:



1. AMER: The 'A' from Amer's first name, which adds a personal touch to the logo, making it distinctly Amer's.

2. OMARI: The 'O' from Amer's last name, emphasizing his unique identity and contribution.

3. Glasses (Special Marque): This symbol, associated with vision and insight, reflects Amer's dedication to staying updated with the latest developments. It's a visual cue to his forward-thinking approach.

4. Camera Lens: As an emblem of documentation and communication, the camera lens signifies Amer's role in disseminating news and essential information to the target audience. It's a window to his commitment to transparency and clarity.

5. Bridge: A powerful symbol of connection and unity, the bridge epitomizes Amer's mission to facilitate communication between relevant authorities and assist newcomers in their journey. It represents his role as a bridge builder.

6. Open Book: A symbol of knowledge and information, the open book embodies Amer's commitment to transparency. It signifies his role in conveying fresh and vital information to the target audience.

7. عـامـر: The full first name in the Arabic language, displayed in a graceful script, reinforces Amer's cultural background and linguistic versatility. It's a testament to his inclusivity and the broad reach of his work.

check out THE PERSONAL BRAND'S INTRO VIDEO

In summary, Amer Al Omari's logo is not merely a visual identity; it's a narrative that speaks to the heart of Amer's work, values & mission. It embodies a commitment to transparency, unity, staying connected with the target audience, all while embracing the richness of diverse cultures and languages.

Geweldig werk af geleverd meer dan wat ik verwacht had super kwaliteit echt iets wat je nergens kan krijgen super super super blij en tevreden mee super bedankt Ali

Amer Alomari

COMMUNITY DESIGN | H2H