PassePartout

PERFORMERS PRACTICE

Blue logo for Stichting Passepartout Performers Practice with white stylized “P” icon and text.

Title: PassePartout

SECTION: PERFORMERS PRACTICE

Design & study: Ali Taifour

Production: White Hole Studio

Type: Logo, visual identity & Website

Date and location: Utrecht, 28-08-2024

PassePartout

PERFORMERS PRACTICE

Established in 1987, PassePartout is a Dutch organization fostering international exchange in performing arts. It provides professional theater makers opportunities for training and creative development. Over 150 global events, including workshops and festivals, have enriched the community. In the 1990s, PassePartout held masterclasses at Utrecht Academy, focusing on communication skills. Today, the organization emphasizes storytelling, contributing to middle school curricula and engaging in projects with former refugees. Notable workshops between 1991-2006 featured renowned artists covering various disciplines, enriching the global performing arts scene. 



Today, PassePartout remains a luminous beacon, a custodian of storytelling, guiding performers through the timeless realms of creativity.

Logo Elements

The standard logo, consists of two integral components: 

the brand mark (the graphic), and the word mark (Stichting - PassePartout - Performers Practice). 

The brand mark, a pivotal aspect of the logo, is meticulously designed with various elements that collectively narrate the story of PassePartout.

Stichting Passepartout Performers Practice logo in black, orange, and white on a dark background.

Design elements

I- The graphic:

- The letter P: The presence of (4 with P) was relied upon, which connects the full name and description (PassePartout - Performers Practice) as shown in Figure (1). The letters were combined in the logo to form the idea of (person to person), (an indication that we complement and complete each other).


- Heart: Two opposite, overlapping hearts were used to indicate giving with all love and sincerity. As shown in Figure (2).


- Drawing general lines: Straight lines and sharp angles were relied upon (indicating clarity), along with curved lines and circles (indicating flexibility).


- Numbers and the golden ratio: 3 lines were relied upon to indicate the importance of the sacred number 3, and dimensional ratios by collecting elements and drawing them within the golden ratio.

Two logo variations with a stylized P in blue, gold, tan, and black, labeled Passe, Partout, Performans, Practice

Website Design

  • White desktop monitor displaying a dark website mockup on a black background with the word “WEBSITE” below

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Visit the website

brand user guide

  • Dark blue title slide with orange accents and the text “PASSEPARTOUT” near the bottom right.
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  • Dark blue background with a small white stylized logo in the lower-left corner

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  • Dark presentation slide with text blocks and a person silhouette, titled “Presentation Introduction.”

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  • Dark split-screen design: blue about/guide panel on left, orange content list on right.

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  • Dark blue and beige corporate presentation slide with “LOGO SYSTEM” text and layout guidelines.

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  • Two-page branding guide with logo variations, black and gold accents, and text sections on a white background

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  • Logo design concepts for “Passepartout,” shown in black and gold on a white layout panel.

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  • Passportour logo slide with white background, dark blue footer, and gold accent bar text and logos

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  • Presentation slide with Arabic text and a grid of logo variations in gold and dark themes on a white background

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  • Instructional slide with two before-and-after logo examples and a typography/color palette on a white background

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  • Blue and gold website mockup with a dark hero panel and grid-style content blocks on the right

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  • Two-column brochure page with text blocks, a purple cave photo, and small outdoor group photos.

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  • Presentation slide with text and three photos: artifacts, a hooded portrait, and a glowing cave-like scene

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  • Two-column white brochure page with dense text and an orange page number bar at the bottom.

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  • Dark promotional slide with yellow graphic element and a white panel showing two color blocks and text.

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  • Website homepage with a minimalist logo, text blocks, and a colorful event photo on the right.

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  • Orange-toned webpage showing people in a meeting and a blue-and-white notebook on the right

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  • Two open white notebooks on an orange background, with Arabic labels and small text boxes below.

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  • Orange mug and T-shirt product display on a dark blue ecommerce page with pricing bar at the bottom

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  • Two laptop screens showing a dark promotional slide and a tilted smartphone mockup on a white background

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  • Black minimalist studio logo on a dark background with white text and a circular icon.

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  • Dark blue screen with a small white stylized logo in the bottom-right corner

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``Thank you so much, Emile, for your kind words and thoughtful feedback! It was a pleasure working with you and bringing your vision to life through the website. I'm thrilled to hear that you were satisfied with the process and the final result. Your trust and collaboration were key to making this project a success. Looking forward to future opportunities to work together again!``




Blue logo for Stichting Passepartout Performers Practice with white stylized “P” icon and text.

Emile Schra

Directeur